The Audience
Attraction Arc
Your friendly guide to making an impact!
Crafting Your Tone
Speak Like a Friend
Ditch the jargon and chat like you're telling a mate about something you're excited about.
Show the Faces
Share candid photos of the team. People connect with people, not just posters!
Start a Chat
Ask questions and build a real community around your work.
The 8 Steps to Impact
Know Your Crowd
Picture your ideal audience—are they theatre-lovers or comedy fans? Speaking their language helps you find the people who will love what you do.
Intriguing First Glimpse
Share a stunning production still, a compelling line from the script, or a behind-the-scenes shot. Spark curiosity!
Heart of the Story
Talk about the feeling of the show. Is it heartwarming, thrilling, or hilarious? You're selling an experience.
What's Your Spark?
What makes your show unique? Shout about incredible staging, a star actor, innovative design, or a fresh take on a classic.
Feast for Senses
Use stunning production photos and slick trailers to build anticipation for what it will feel like to be there in person.
Sing Your Praises
Share quotes from audience reviews or a snippet from a 4-star review. A good word from someone else is incredibly powerful.
Booking is a Breeze
Use big, clear "Book Now" buttons. The easier it is to buy a ticket, the more people will do it.
Keep Buzz Going
Create friendly urgency ('Last few tickets!') and encourage people to share their thoughts after the show with a hashtag.
Need More Inspiration?
Check out the "50 Post Ideas" on the full guide to get your creativity flowing!
