GM FRINGE 26
Your essential Q&A guide to media outreach, promotion, and making a splash at the festival.
"Got questions about promoting your show? This is an open invitation to seek advice directly from the Fringe team!"
contact@greatermanchesterfringe.co.ukWho Promotes My Show?
Important Reality Check: The Greater Manchester Fringe is a platform, not a PR agency.
We work tirelessly to promote the festival as a whole and get audiences to the venues, but selling tickets and promoting your specific show is entirely your responsibility.
To be clear: we cannot guarantee ticket sales or audience numbers.
Think of us as the stage, and you as the main act. We build the theatre; you need to bring the crowd.
Media Outreach & Show Promotion
Don't wait! We are here to help you make a splash.
Posters, Flyers & GMF Branding
Distribution Strategy:
- Prioritise your venue for initial placement.
- Consider services like "The Bag Man" for wider Manchester reach.
- Keep print runs minimal (save trees & money!).
City Centre Rules
1. Handing out Flyers
You NEED a permit from Manchester City Council. We secure a limited number of these permits on a first-come, first-served basis.
To request one (subject to availability), email: contact@greatermanchesterfringe.co.uk
2. Posters (Warning)
Do NOT put up posters in public spaces. This is classified as "fly-tipping" and carries a fine in Manchester. Stick to your venue or paid distribution services.
Logos:
Please include our official logo on your materials. You can download the full logo pack here:
Download GMF Logos (Dropbox)Key Events
Watch our official channels (Website, Newsletter, Socials) for the Launch Party announcement.
Showcasing
Launch party is mostly for networking/celebrating. If you want a short preview slot, email us to discuss format.
Press Releases & Content
Press Releases
Start sending as soon as your show is confirmed. If you have a unique angle, let our PR team know so we can coordinate.
Video Clips
Creating Shorts/Reels? Email them to us at contact@greatermanchesterfringe.co.uk or tag us as a collaborator. We love behind-the-scenes content!
Changing Listing Details
- Email us FIRST. We must unlock your application.
- Make your changes on Eventotron.
- Email us AGAIN. We need to know you've re-submitted.
Note: Website updates require a manual pull-through. We do not get automatic notifications of your edits.
Social Media & Cross-Posting
Use 'Invite Collaborator' on Instagram
Don't just tag us in the caption. Use the "Invite Collaborator" feature before you post. If we accept, your post appears directly on the GMFringe feed, instantly showing it to our entire audience.
Stories for Reposts
Tag @GMFringe in your Stories. This allows us to repost them to our own Story with one click. We try to share these daily during the festival.
The "Clean Video" Rule (TikTok vs Reels)
Algorithms now aggressively punish videos that have watermarks from other platforms.
- Never download a TikTok (with the logo) and post it to Instagram Reels. Visibility will be cut.
- Solution: Edit your video in a neutral app (using software such as Videoleap) or your phone gallery. Export the clean file, then upload that same file separately to both platforms.
Still have questions?
If you couldn't find the answer above, the team is here to help.
contact@greatermanchesterfringe.co.uk