GM FRINGE 26
Your interactive promotion dashboard & planning kit. Optimise your outreach, generate email pitches, and check your marketing milestones.
Who Promotes My Show? Reality Check
Important Reality Check: The Greater Manchester Fringe is a festival platform, not a PR agency.
We work tirelessly to promote the festival as a whole and get audiences to the venues, but selling tickets and promoting your specific show is entirely your responsibility. We cannot guarantee ticket sales or audience numbers.
💡 Think of us as the stage, and you as the main act. We build the theatre; you need to bring the crowd.
Media Outreach & Show Promotion Outreach
Don't wait! We are here to help you co-ordinate your plans and provide support where possible.
Posters, Flyers & GMF Branding
Distribution Strategy:
- Prioritise your venue for initial flyer displays.
- Consider local networks like "The Bag Man" for wider, vetted Manchester distribution.
- Keep physical print runs small to preserve budget and minimise environmental waste.
Strict City Centre Rules
1. Flyering Permits
You MUST have a permit from Manchester City Council to distribute literature. As a Fringe, we hold central council permits for handing out our promotional flyers. Please contact us to co-ordinate your slot; the ability to use these permits is strictly on a first-come, first-served basis. Use our interactive checklist on the right to request your allocation!
2. No Public Posters (Fines Apply)
Do NOT post bills/materials in public spaces. It's legally considered "fly-tipping" and risks heavy personal fines. Restrict poster displays to authorised venue areas or paid distribution channels.
Download Official Logos:
Ensure the official GM Fringe branding elements appear on all physical and digital graphics.
Download Logo Pack (Dropbox)Key Events Schedule
Check official newsletters, our portal updates, and artist networks for details regarding the upcoming official Launch Party.
Showcase Slots
The launch programme primarily targets organic community networking. If you hope to perform a brief live showcase, email our co-ordinator to outline requirements.
Press Releases & Multi-media Content
Press Releases
Initiate pitches to regional media and theatre critics immediately once your show dates are secure. If you have a compelling community hook, share your text drafts with our PR co-ordinators!
Instagram Reels & Video Clips
Creating video clips or Reels? Don't just post them alone! Add @GMFringe as an Instagram Collaborator. This co-publishes the video directly to our feed too, instantly boosting your reach to our audience. Reach out to co-ordinate scheduling so we can accept immediately!
Changing Your Listing Details
- Email us FIRST. We must manually unlock your application form within Eventotron. Use the contact options on this page to let us know!
- Make your text, pricing, or media adjustments directly on Eventotron.
- Email us AGAIN. We receive no automatic push alerts from Eventotron; we require confirmation of updates to re-sync the live directory.
⚠️ Important Note: The public website listing requires a manual data sync by our digital team. Changes will not go live instantly.
Social Media & Cross-Posting Strategies
Instagram "Invite Collaborator" for Reels
When uploading your video clip/Reel, go to Tag People → tap Invite Collaborator → search and select @GMFringe. This merges our feeds for that post, sharing all likes, views, and comments, and puts your video directly in front of our followers.
Tag Stories for Quick Shares
Always tag @GMFringe inside your active Stories. This lets our media moderators re-share your announcements to our story carousel in a single tap.
The "No-Watermark" Rules (TikTok vs. Reels)
Algorithms limit distribution of files sharing logo stamps from other platforms. Avoid transferring video with a TikTok watermark over to Instagram. Instead, export pure videos from your editing tool and upload clean copies to each platform separately.
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Promo Checklist
Track your strategic steps toward a sold-out show sequence.
Still have questions?
If you couldn't resolve your promotional questions, our staff is here to help you get unstuck.
contact@greatermanchesterfringe.co.uk