Promote Your GM Fringe 2025 Show on Instagram!
Tips for Performers (1st - 31st July 2025)
🎬 Reels: Create Buzz!
Show the energy! Use short, fast clips.
- Snippets: Rehearsal clips, performance moments (check rights!), venue arrival.
- Quick Intros: Meet the cast/creatives (10-15 seconds each).
- Trailer Style: Fast cuts, show title, dates, venue, CTA (Book Now!).
- Audio: Use trending sounds OR maybe a key track/soundbite from your show.
- Text Overlays: Add key info directly onto the video.
Carousels: Tell Your Story!
Go in-depth with multiple images/videos.
- Meet the Team: Photos & short bios of cast/director/writer.
- Behind-the-Scenes: Rehearsal photos, costume details, set building.
- Venue Guide: Map screenshot + photos showing how to find the venue.
- Share Reviews: Use graphics to showcase positive quotes (even from previews).
- Explain the Show: Use text & images to outline the concept or plot.
- Make it Saveable: e.g., "All our performance dates & times".
💬 Stories: Engage Daily!
Use interactive features & keep followers updated.
- Countdown Sticker: Build anticipation for opening night / specific shows.
- Polls/Quizzes: Fun interaction ("Which prop is key?", "Seen us yet?").
- Q&As: Let followers ask the cast/director questions.
- BTS Moments: Quick videos of warm-ups, prop checks, venue atmosphere.
- Ticket Link Sticker: Essential! Link directly to booking page.
- Tagging: Tag the **Venue** & **GM Fringe** official accounts.
- Location Tag: Add your performance venue location.
- Share UGC: Reshare audience posts/stories (ask permission!).
- Highlights: Save Key Info (Dates/Times/Ticket Link/Map/Reviews).
- Urgency: "Only 3 shows left!", "Selling fast!".
#️⃣ Essentials: Get Found!
Use the right info to reach your audience.
- Official Hashtag: Use the main GM Fringe one `#GMFringe`, `#GMFringe25`, 'GreaterManchesteFringe'.
- Show Hashtag: Create & use your unique show tag (e.g., `#YourShowTitleGMF`).
- Venue/Area Tags: `#VenueName`, `#Manchester`, `#NorthernQuarter`, `#McrTheatre`.
- Genre Tags: `#Comedy`, `#Drama`, `#NewWriting`, `#PhysicalTheatre`, etc.
- Clear CTA: Always tell people how to book ("Link in Bio!", "Book via GMFringe site!").
- Bio Link: Ensure your Instagram bio link goes DIRECTLY to your tickets/info page.
- Accessibility: Mention any accessible performances (BSL, Relaxed etc.) clearly.
- Collaborate: Tag/mention any collaborators, partners, or reviewers.
